About Matcha
What Is Shading Cultivation?
The Secret Behind Exceptional Matcha
Shading cultivation is a traditional Japanese tea-growing technique in which tea plants are covered before harvest to reduce their exposure to sunlight. This carefully controlled process encourages the development of the qualities that make premium matcha so distinctive: a rich umami taste, vibrant green colour, and a unique aromatic character.
Originating in Uji over 400 years ago, shading was initially used to protect young tea shoots from spring frost. Tea growers soon discovered that shaded plants consistently produced superior tea, leading to the refinement of this method into one of the most important practices in high-quality matcha production.
How Does Shading Work?
Tea plants naturally use sunlight and chlorophyll to perform photosynthesis. During this process, L-theanine, the amino acid responsible for matcha's smooth sweetness and umami, is gradually converted into catechins, which contribute bitterness and astringency.
By reducing the amount of sunlight reaching the leaves, growers slow this conversion. As a result, more L-theanine remains in the leaf, while chlorophyll levels increase to help the plant capture limited light. The outcome is tea that is sweeter, more savoury, less bitter, and noticeably greener.
Most premium matcha is grown using a two-stage shading process:
Stage 1: Tea plants are shaded by approximately 70-80%, encouraging the production of chlorophyll and the accumulation of L-theanine in the leaves.
Stage 2: Shading is increased to over 90%, significantly reducing photosynthesis and preserving even higher levels of L-theanine while deepening the leaf's green colour.
The Three Hallmarks of Shaded Tea
L-Theanine: Rich Umami
L-theanine is a unique amino acid found in tea that creates the smooth sweetness and deep umami for which premium matcha is prized. Because shading suppresses its conversion into catechins, shaded tea leaves retain significantly higher levels of L-theanine, resulting in a more rounded and complex flavour.
Chlorophyll: Vibrant Green Colour
When sunlight becomes scarce, tea plants produce more chlorophyll to maximise their ability to absorb light. This increased chlorophyll content gives shaded tea leaves their striking deep-green appearance and contributes to the vivid colour of high-quality matcha.
Ooika: The Signature Aroma
Shading also enhances aromatic compounds such as dimethyl sulfide, creating the characteristic fragrance known as ooika or "shaded-leaf aroma." This elegant scent is often described as fresh, sweet, and reminiscent of high-quality green seaweed.
Why It Matters
Compared to tea grown in full sunlight, shaded tea leaves remain exceptionally tender and develop a richer concentration of flavour compounds. This balance of high L-theanine, abundant chlorophyll, and distinctive aroma is what gives ceremonial-grade matcha its celebrated sweetness, depth, and beautiful emerald-green colour.
In short, shading cultivation transforms ordinary tea leaves into the extraordinary raw material from which the finest matcha is crafted. 🍃✨
Our mission
We're on a mission to change the way the housing market works. Rather than offering one service or another, we want to combine as many and make our clients' lives easy and carefree. Our goal is to match our clients with the perfect properties that fit their tastes, needs, and budgets.
Our vision
We want to live in a world where people can buy homes that match their needs rather than having to find a compromise and settle on the second-best option. That's why we take a lot of time and care in getting to know our clients from the moment they reach out to us and ask for our help.
Our team
Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.
Esther Bryce
Founder / Interior designer
Lianne Wilson
Broker
Jaden Smith
Architect
Jessica Kim
Photographer
© ATELIER GIRI 2026
By submitting this you agree to our privacy policy.
OPENINGSTIJDEN
WO DO 10:00 - 16:00
VR ZA ZO 10:00 - 17:00
*WINTER 2026-2027 DINNER
*VR 17:30 - 21:00
For our workshop event and dinner pop up programe, please follow Instagram announcement, or be subscribed to our newsletter.
LOCATIE
KLINGELBEEK 60, 6812EA ARNHEM
CAR PARKING
Please use straat parking (free).
We appreciate your respect to residents by not parking in the terrain.
Thank you.
BICYCLE PARKING
Near from the main gate, there is a guests's bicycle parking spots.
PAYMENT ONLY PIN/CARDS
Thank you for your understanding and corporation.
NON SMOKING POLICY
Thank you for your corporation.
